Marketing & PR Services

Just too busy to do it all? Let me take a part of or even your whole marketing and PR campaign off your plate.

Marketing & PR Services

Just too busy to do it all? Let me take a part of or even your whole marketing and PR campaign off your plate.

Already know what you’re looking for?

Choose an option to skip ahead

Author Newsletter Package

£225

From setting up your account and your reader magnet to ensuring your welcome sequence is ready to convert new subscribers to readers – let’s make starting your author newsletter a breeze.

The Author Newsletter Package includes:

  • Newsletter account setup
  • Newsletter template setup
  • Reader magnet setup
  • Welcome sequence setup
  • First four newsletters setup
  • Reporting

Ongoing newsletter management is available as an add-on.

ARC Team Package

£350

Early reviews are a key part of book launch strategy. Not only are they one of the most powerful marketing assets an author has, they also add credibility and confirm to readers your book is legit.

And let’s not forget that the main book retailer algorithms love reviews too… 👀

With the ARC Team Package you can hand over all the admin and liaising as well as the tech setup for ARC delivery and comms with your ARC readers.

The ARC Team Package includes:

  • ARC delivery setup
  • ARC team email sequence setup
  • Custom ARC team email copy
  • Liaising with your ARC readers
  • Follow-ups and reporting

Working with Karen will give you someone who knows the publishing industry through and through and who will support and guide you with wisdom and kindness through the minefield of book promotion.

This is a really great opportunity for new and established authors.

 

Janet Thomas
Co-founder, Firefly Press

Karen guides you through the ins and outs of marketing yourself in such a friendly and accessible way. There are no stupid questions – well, there probably are, but Karen never makes you feel anything but empowered and ready to take control of your writing career.

Cannot recommend her enough.

 

Hazel Hitchins
Author

This consultation is something I recommend without hesitation.

I learned so much on how to upgrade my presence online, and the call notes and templates sent to me afterwards were extremely useful.

 

Judith Barrow
Author

Karen’s masterclass on marketing and publicity for traditionally published authors was an insightful look at the difference between the two with practical tips on how we as author’s can make this work for us throughout the publishing journey – including before you get that elusive deal.

Her warm and friendly teaching style made for engaging delivery of a crucial, yet much overlooked part of modern publishing.

 

Kirsty Stanley
Blogger & Writer

Karen always took all the stress out of my event appearances and managed to solve any problems with no fuss and always with a smile on her face!

I felt like I was in the safest hands and the way she combines efficiency, knowledge and kindness is great.

 

Manon Steffan Ros
Author & Playwright

Publicist In Your Pocket

£200/month

Tired of asking random internet peeps for marketing advice? Do you ever see ‘this worked for me’ posts and wonder if they apply to your novel and your career?

Sometimes, you just need personalised expert marketing and publicity advice at your fingertips from someone who is on your team and has the full picture.

With Publicist In Your Pocket you get just that: I’m only a message or a zoom call away!

Publicist In Your Pocket includes:

  • Two 30-minute AMA Calls each month
  • Unlimited office hours support via Voxer text messages and voice notes

Full Marketing Campaign

£1850

The full-service marketing campaign that’s fully customisable to your book and goals.

From our initial strategy meeting to email marketing, blogger and bookshop outreach, assets and copy, socials and PR: we work together to ensure your book launches with the best chance at success.

The Full Marketing Campaign includes:

  • Marketing and PR strategy for your book launch
  • Initial deep dive strategy call
  • Custom marketing plan
  • Full range of options including email marketing, outreach, custom assets and copy, social media and PR
  • Email support throughout your campaign
  • Monthly and weekly check-ins

    What's the time?!

    It’s easy to feel lost in the publishing industry. You’re not sure what’s ‘normal’, what’s supposed to happen next and if you’re supposed to just sit around until publication day rolls around.

    Grab your free copy of my publishing timeline – the perfect roadmap into the industry so you know where you’re going!

    Why work with me?

     

    10 years of publishing experience

    I’ve been in the book industry for 10+ years, from bookselling, vlogging, event and festival managing and chairing to working in sales, marketing and publicity both in-house and freelance.

    Fully focussed on your goals and success

    I’m here to help you succeed and achieve your author goals. And yes, sometimes that requires sharing constructive criticism but I always make sure I have a roadmap ready for you to move forward.

    Integrity and sustainability

    If I don’t think I’m the right person to help you or you’re not at the stage to market/publicise yet, I will tell you or refer you. I want your author career to be sustainable long term and enjoyable!

    Author strategy, coaching and support for a career and readership on your own terms.

    Publishing Timeline

    Grab your free copy of my publishing timeline and micro training – the perfect roadmap into the industry so you know where you’re going!

    Copyright © 2026 The Author Glow-up. All Rights Reserved.